Thiel Audio first exhibited at the Consumer Electronics Show in 1977 (the year the company was commonly stated as being founded, although they had been selling since 1976)[5] with the introduction of the 01 full-range speaker.
The company reintroduced themselves as a high-end lifestyle brand, focused on surround sound systems based on more traditional engineering.
The new company's speakers did not follow Jim Thiel's time/phase coherency premise, but they continued to use the custom-designed drivers.
At CES2017, Thiel returned to the main show floor and unveiled their 40th Anniversary line up, a custom finish build to order high-performance loudspeaker systems 40.1, 40.2, and 40.3.
The result of the 9-month engineering effort won CES 2017 Best of Show awards in the Connected Home Products Category.
In the second half of 2017, Thiel went through yet another change in leadership which stripped the company of much of the talent and expertise[7] and once again raised questions.
Thiel announced the space that housed Aurora Nashville was now a product showroom that was in operation a few days a week.
Most recently their LifeStream wireless speaker won the 2017 CES Best of Show award in the Connected Home product category.