Cole National brought in a CRM agency which revealed the store was seen as a "brass and glass" gift shop that offered some engraving.

[4] The sale went through in 2004 and Things Remembered was quickly spun off in 2006 to investment firms Bruckmann Rosser Sherrill & Co. and GB Merchant Partners for $200 Million.

[5] The chain was sold again in 2012 to Chicago-based private equity Firm Madison Dearborn Partners for $295 Million which also backs fellow mall retailer Yankee Candle.

[6] Prior to 2014, Things Remembered expanded to Canada purchasing Key Man Engravables and slowly converted each store to TR1.

In 2014, Michael Anthony who had been CEO since the Luxottica spin off stepped down with former Talbots and Express executive Lisa Gavales taking the helm.

[9] On March 8, 2019, Enesco, LLC, a global leader in the giftware, home décor, and accessories industries acquired Things Remembered, Inc., the North American leading omnichannel retailer of personalized gifts and merchandise.