Think Finance was an American company that provided technology, analytics, and marketing services to financial businesses in the consumer lending industry.

[3] In 2014, Think Finance restructured its business by spinning off its consumer lending products portfolio into a new independent company, called Elevate.

Following the restructuring, Think Finance’s business model changed to being a provider of analytics and technology services to third-party online lenders.

In its ranking, Forbes cited Think Finance’s innovation in "applying new technology to stagnant business models" resulting in growth that outperformed traditional banks.

Inc. describes Think Finance as a company that “develops next-generation products for under-served consumers using a technology and analytics platform to bridge the gap between payday loans and credit cards.”[7]