The ITV Play channel was created in response to and hoping to cash in on the popularity of late night quiz shows on ITV1 and ITV2 such as Quizmania and The Mint that had first launched in December 2005.

In January 2007, Ofcom found ITV guilty of breaching its broadcasting code for making answers to one of its quizzes too obscure.

[5] The genre of interactive quiz TV shows has also been heavily criticised by the Culture, Media and Sport Committee.

Had ITV Play been classed as a gambling channel, it would have been forced to give 20% of its profits to good causes.

[6] Labour MP Paul Farrelly went further in his criticism of channels in the participation quiz TV genre, describing them as "tantamount to theft.

The audit was announced after a number of problems with premium rate services affecting ITV, BBC One and Channel 4, all of whom were to meet with the regulator ICSTIS.

Quizmania, was presented by Greg Scott, Debbie King, Lee Baldry and others and was produced by FremantleMedia.

The Common Room's main presenters were Tim Dixon, Emma Lee and Zö Christien.

The Daily Quiz!, presented by Kat Shoob, launched on 13 March 2006 and was produced by Big Game TV Productions.

The show was presented by Brian Dowling, Kat Shoob, Craig Stevens, Cat Porter, Beverley French and Mark Rumble and co-produced by Ludus and E:TV.

The presenters included Milo McCabe, Brian Dowling, Craig Stevens, Mark Rumble and Cat Porter.

ITV Playalong was a presenter-less text-in game show that was usually shown as a filler during most of the day.

Play DJ was a text-in quiz show which was similar to ITV Playalong, except with hosts and a studio instead of a "static" screen.

Presenters of the show included Nigel Mitchell, Ruth Frances, Amy Garcia, Emma Lee, Mark Ryes, Tim Dixon and Greg Scott.

The School Run aired everyday between in the early evening (and on Mondays at 9pm) it was hosted by either Tim Dixon, Emma Lee or Lawrie Jordon until 30 July 2006.

Presenters included Zö Christien, Tim Dixon, Emma Lee, Dave O'Reilly, Allison Hammond and Ben Baldwin.

It was an interactive gameshow that began on 26 February 2007, on ITV Play and Men & Motors in the 3pm – 6pm TV slot.

The show was generally a Make Your Play clone, with a different colour theme and lower cash prizes.

Due to bad publicity from the Ofcom investigation, call volumes dropped, so the show was ditched after seven episodes.

In addition to its slate of quiz programmes, the channel also aired delayed repeats of both Love Island and I'm a Celebrity...Get Me Out of Here!.