"This Time" is a rock ballad written by the Britpop band Starsailor, which brings back the captivating sound of the piano of their latest singles that propelled them to their earlier success.

This release followed a sell-out UK tour which culminated in a victorious show at London’s Brixton Academy.

The promotional music video for 'This Time' is based on a concept of chaos theory commonly known as the butterfly effect.

The video then appears to start again, two hours before, only this time he drops a coin at the store.

This small event makes him a few seconds late over the first part of the music video which eventually saves him from the accident and gets him to realize that his girlfriend's letter says that they're going to meet at the radio station, not the station.