This is a magazine is an experimental art publication founded in 2002 by Karen ann Donnachie, Andy Simionato & Sons.

"One of the best known"[1] flip-book style online magazines it has also published in a variety of formats including a PowerPoint edition, Animated GIF collections as well as video peep-shows and sound-objects.

Alongside the internet specific episodes a series of hard-cover printed books or compendia and multi-media projects such as the Everything Will Be OK have been published.

The project is considered "highly influential" in Lauren Parker's Victoria & Albert Museum book on internet publications, Interplay[2] and "a publishing phenomenon" by Adrian Shaughnessy in The UK Journal for Made Images, Varoom.

Over the past decade the project has been exhibited in a number of museums and galleries and has been the subject for publications on art, design, and new media for its ability to move beyond traditional models of curation, publication production, and distribution.