A journalist who specialized in corporate public relations, he studied and wrote poetry as an avocation.
Supporting his household as the director of public relations at the Great Western Sugar Company, he also wrote poetry and essays.
His first collection of verses, High Passage (1926), was honored by the Yale Series of Younger Poets Competition.
[1] Ferril wrote extensively for his wife Helen's weekly, The Rocky Mountain Herald.
[1] Ferril was selected as the author of the cycle of verse that captions the murals by Allen Tupper True that decorate the first- floor rotunda of the Colorado State Capitol in Denver (painted 1934–1940).