In 1974, Madden left college teaching, moved his family back to the Northeast and took a position with the well-known public relations firm Dudley Anderson Yutzy (now Ogilvy & Mather Public Relations Group) in Manhattan, where he worked on the firm's largest accounts, including Kellogg's of Battle Creek, MI, writing speeches for the company's then CEO, William LaMothe, which were printed in The New York Times and Vital Speeches of the Day.
At ABC he wrote speeches for and media-trained senior executives, including the company’s founder Leonard Goldenson and programming whiz Fred Silverman who in 1980 brought Madden with him to NBC[1] after becoming its president and CEO.
[2] Madden worked at NBC in both executive administration and programming before leaving and starting TransMedia Consultants, Inc., in 1981, which became a boutique PR agency in Manhattan, serving such clients as AT&T, Drexel Burnham Lambert, Met Life, and The City of New York.
In 1987, Madden and his wife and partner, Angela who had become the firm’s CFO, relocated the business to Palm Beach, FL, renaming it TransMedia Group.
[3] The firm’s clients have included AT&T, American Red Cross, City of New York, GL Homes, Jordache Enterprises, McCormick and Schmick's, Rexall Sundown and Stanley Steemer.