[1] Pheasant demonstrated an interest in interior design by redesigning his own bedroom at the age of 9 after being inspired by an Auntie Mame story in which the protagonist redecorated her apartment.
Due to Pheasant's youth and inexperience, he was fired by his first client as he didn't fully understand what they wanted.
The studio aims to "be an actively moving force that is inspired as much by history and nature as it is by the unique talents of the artisans and craftsmen".
"[11] The collection exhibits neoclassical influences and demonstrates an idea which Pheasant refers to as "bridging the past to the present.
[15] In 2013, Pheasant co-authored a book with Victoria Sant titled Simply Serene which was published by Rizzoli International Publications.
[19] Taste of Life Magazine called his design philosophy “classic minimalism, tradition, and vision with a balanced tranquility.”[20]