ThreeNow (previously called TV3 On Demand and 3Now)[1][2] is a free ad-supported[3] New Zealand streaming platform owned by Warner Bros.

MediaWorks chief information and product officer Tom Cotter said that mandatory logins would help advertisers to connect with their most relevant audiences for targeting purposes.

[8] In September 2019, Stuff columnist Chris Shultz criticised ThreeNow for what he regarded as its "terrible" website and "wonky" mobile app.

He criticised the website for not being able to remember passwords, the difficulty in searching for content, its frequent apps and its unavailability on computer gaming consoles.

[10] In September 2020, MediaWorks confirmed plans to sell its entire television arm including its streaming service ThreeNow to American mass media company Discovery, Inc.[11] The sale was completed on 1 December 2020.

The digital first strategy came in response to a 2021 JustWatch study showing that ThreeNow was a niche player in a crowded streaming market dominated by Netflix, Disney+, Amazon Prime, Sky's Neon platform and TVNZ On Demand.

[7] ThreeNow's content library hosts several New Zealand and international programmes including The Block NZ,[13] Law & Order: SVU, Blue Bloods, Come Dine with Me New Zealand, Below Deck Mediterranean, Dancing with the Stars, Gogglebox, Chicago Med, Australia's Best Houses, Hawaii Five-O, Married at First Sight Australia, Planet Sex With Cara Delevingne, Blue Lights, One Night, and Mystery Road.

[5][3] In September 2023, the streaming service gained access to WarnerBros Discovery's on-demand content library through ThreeNow's addition to Samsung Smart TVs.