Dubbed a "demonic Russian-Style Imperial Stout" brewed with coffee, Mexican vanilla and Indian sugar.

[11] Purchasing a bottle of Dark Lord requires attendance to the brewery's annual "Dark Lord Day" festival which regularly features beer exchanges, heavy metal music and food trucks.

[12] Attendance at this event is now limited to 6,000 via pre-sold tickets, after crowd control problems in the past.

Since then, the brewery has collaborated with several other heavy metal bands, including Mastodon, Skeletonwitch, Exodus, Cannibal Corpse, Amon Amarth, and Pig Destroyer.

The fictional feline has his own webcomic, which is written and drawn by Rob Syers, who also created the artwork for the beer packaging.