The Malagasy beer is produced at two breweries in Madagascar, the first centrally located in Antsirabe and the other in the northern city of Antsiranana.

After advertising alcohol in the media was banned under former President of Madagascar Marc Ravalomanana, Star Breweries has increasingly promoted THB through unconventional means.

These have included sponsoring the THB Champions League, Madagascar's national football championship, and holding annual beer festivals.

[1] In 1968, Star Breweries opened a factory in Antsiranana to produce and distribute THB, Coca-Cola, and other carbonated beverages throughout the island's northern region.

Then later in 2004, came another gold medal at the Monde Sélection de Bruxelles (International Beverage Competition in Brussels, Belgium).

[9] The original Fresh shandy, which has a lemon taste, has also temporarily been offered in several other flavors, including mint, raspberry, and apple.

[5] Since its inception, THB has been sold in glass bottles tinted brown to protect the contents from the ultraviolet rays of the sun.

[16] Antsirabe was selected for the original brewery because the water there is low in calcium and other minerals, lending itself well to beer production.

Barley grown in nearby Betafo and Fianarantsoa is blended with corn and hops from Toliara to produce the beer.

[15] The MALTO collective of 7,000 farmers was formed around 1980 in Antsirabe to grow barley and transform it into malt for Star Breweries beer production.

The beer is allowed to rest in vats for several more days before being filtered once more and then bottled and pasteurized at 62 degrees Celsius for three minutes.

The automated bottling process yields THB crates ready for shipment to regional wholesale distribution points.

[14] Star Breweries invested over four million euros into improving its factories in the 2009-11 period, resulting in a 20% increase in production capacity.

In 2011, Coca-Cola also awarded Star Breweries the Gold Medal among 27 competing African countries for the company's standards of quality and environmental protection in the production of its beer and other beverages.

[16] Star Breweries distributes THB through a network of regional wholesalers who provide the product to local vendors.

[14] In 2005[6] Star Breweries shifted manufacturing of THB in aluminum cans from Mauritius[16] to Antsirabe to export the beer to international markets with high Malagasy expatriate populations, including France, Reunion Island, Comoros and Mayotte.

[19] Many popular musical artists have advertised THB, including superstars Jerry Marcoss, AmbondronA, Samoëla,[20] Tsiliva, Tence Mena[21] and Jaojoby.

A song by the same name, written and performed by BIG MJ and the group Tambour Gasy, and an accompanying music video, will promote the beer and the new slogan.