[6] Initially, the Wishingrads financed the project, until additional investors joined, including the co-founders of Rxbar (Peter Rahal and Jared Smith) and a former president of Post Consumer Brands (Steve Van Tassel).

[3] Approximately 600 stores were stocking Three Wishes cereals by June 2020, including Erewhon Market and Stew Leonard's locations.

[1][5][8] When the cocoa flavor launched in June 2020, Three Wishes released a video featuring a taste test and positive testimonials by actors Peter Ostrum, Paris Themmen, and Julie Dawn Cole of the 1971 film Willy Wonka & the Chocolate Factory.

[10] In 2019, Tanya Dua of Business Insider taste tested Three Wishes, comparing three flavors to Cinnamon Toast Crunch, Froot Loops, and Honey Nut Cheerios.

She preferred the cinnamon and honey flavors over the unsweetened variety and summarized, "Overall, Three Wishes is a pretty great alternative for those looking to enjoy cereal minus the sugar and carb overload.