Promotional tie-ins included gift certificates in cereal boxes and special Honey Nut Crunch sundaes in stores.

[4] In March 2017, General Mills announced the Buzz Bee image had been removed from boxes of Honey Nut Cheerios.

[8][7] Honey Nut Cheerios' mascot is an anthropomorphic bee, designed for the first commercials by Dean Yeagle at Zander's Animation Parlour in New York City.

The bee did not have a name until 2000, when Kristine Tong, a fifth grade student from Coolidge, Texas, won a national contest to name him, dubbing him "BuzzBee".

Package nutritional information asserts that "three grams of soluble fiber daily from whole grain oat foods, like Honey Nut Cheerios, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease [citation needed].

"[14] As with Cheerios, the American Heart Association certified the cereal as "heart-healthy" for meeting the food criteria for saturated fat and cholesterol content.