Froot Loops is a sweetened, fruit-flavored breakfast cereal made by WK Kellogg Co for the United States, Canadian, and Caribbean markets and Kellanova for the rest of the world.

[5][6] Different production methods are used in the UK, where the company misleadingly suggested that each individual loop color was a different flavor.

[citation needed] Toucan Sam has been the mascot of Froot Loops since its first appearance.

[7] He is portrayed as having an uncanny ability to smell Froot Loops from great distances and locates a concealed bowl of the cereal while intoning "Follow my nose!

In 2017, a special Unicorn Froot Loops limited edition was released in the United Kingdom.