Thrive had early success in 1998 with the release of the soundtrack album for Darren Aronofsky’s Pi,[4] and launching the premiere DJ mix series, Global Underground.

[7][8][9] Thrive Records' artist roster has included the critically acclaimed Roni Size, A-Trak, former Underworld member Darren Emerson, Mark Ronson, Duck Sauce, Sander Kleinenberg, Josh Wink, Ferry Corsten, and Steve Aoki.

In addition to Pi, Thrive Records released the soundtrack albums for the Oscar nominated Christopher Nolan film, Memento, and Requiem For a Dream directed by Darren Aronofsky.

Thrive Records dabbled in alternative music after signing Foo Fighter's drummer, Taylor Hawkins, and his solo band, The Coattail Riders.

[19] The label's roster also includes emerging artists like SAYMYNAME,[20] Grammy-nominated Lipless,[21][22] Cazztek, Sick Individuals, Dropout, 4B, Hunter Siegel, Myon, and Madison Mars.