To each campaign there was assigned a url with a short version of Thunderclap domain name (thndr.me or thndr.it) and a unique random 6 alphanumeric path.

[4] The closure came after Facebook changed its terms of service, blocking external apps from posting content.

[5] Thunderclap was owned by De-De, a New York City-based product development studio, which was backed by Australian advertising executive David Droga.

[7] Campaigns included activism, fundraising, films, creative projects, and product launches.

Thunderclap campaigns had been run by the White House, Major League Baseball, People magazine, Levi's, Durex, Toms Shoes, Sony Pictures, the Discovery Channel, Mozilla, BBC, and United Nations.