Officially launched in September 2023,[1] the feature enables users interested in starting a business and generating income to upload their curated products on TikTok for others to discover and purchase.
This collaboration laid the groundwork for the eventual launch of TikTok Shop.
[3] In November 2022, ByteDance commenced beta testing of the platform in the United Kingdom and several Southeast Asian countries.
[4] In September 2023,[1] ByteDance announced the launch of TikTok Shop globally, which was notably influenced by Amazon Inspire.
[5][6] Since its launch, TikTok Shop has encountered issues related to misinformation about products, reviews made by generative artificial intelligence to promote certain products, review bombs, and instances of scamming.