[2] Reid started his career working for advertising agencies before specialising in innovation around 2006.

[3] He was working as a business consultant for an innovation company when he began writing comedy with colleague Paul Coleman.

[10] Reid co-wrote Meet the Richardsons, which follows the fictionalised life of comedians Jon Richardson and Lucy Beaumont, initially running on UKTV and renewed for a second series in 2020;[11] the series was later shown on BBC Two.

[10] Meet the Richardsons won 'Best Comedy Programme' for 2021 and 2022 at the Broadcast Digital Awards.

[15] In 2024, Reid launched the podcast Fist of Firsts, where he interviews comedians about their backstories and creative process.