[2] After this success, she released two follow-up singles, "Addicted to You" (1999) and "Wait & See (Risk)" (2000), which were both produced by American production team Jimmy Jam and Terry Lewis.

[3][4] For "Time Limit", Utada enlisted the help of American producer Rodney Jerkins, and recorded the song at Darkchild Studios in New Jersey.

[1][5] The song was co-composed with Takuro of the band Glay,[6] the first time Utada had shared the role of songwriter since her 1998 pre-debut album Precious as Cubic U.

[11] A music video was created for the song, featuring footage of a live performance by Utada on her Bohemian Summer 2000 tour.

[6] CDJournal reviewers felt that Utada's "tightly structured" vocals made it into a "superior pop" song.