[3] A pledge event took place at the Houses of Parliament in October 2013, giving MPs an opportunity to sign up.

[3] In 2011, TTC launched a four-week television advertising campaign to promote its new slogan: "It's time to talk.

"[4] The campaign was fronted by a number of celebrities, including political strategist Alastair Campbell, presenter Davina McCall,[5] singers Shojon, Frankie Sandford, and boxer Ricky Hatton.

[6] In 2014, the campaign supported the "Laughing for a Change" project run by actress Janice Connolly, which aimed to promote awareness of mental health through a stand-up comedy tour.

Though it found a reduction in discrimination from friends and families, change in attitudes from health professionals was negligible.