The Philippines is characterized by a prevalent tingi culture,[1] a consumer behavior where individuals purchase and trade goods in small quantities, often in single servings.
The tingi culture is deeply rooted in the country's socioeconomic landscape, particularly in the widespread poverty and financial constraints faced by many Filipinos.
Unable to afford bulk purchases, individuals opt for smaller, more manageable quantities, prioritizing short-term needs over long-term savings.
The proliferation of single-serving packaging has led to a significant environmental issue: plastic pollution.
Ongoing initiatives aim to balance economic realities with sustainable practices, mitigating the environmental impact of this deeply ingrained consumer culture.