Tivoli Theatre of Varieties

Morton employed, among others: George Robey, Harriet Vernon, Nellie Navette, Harry Randall, Herbert Campbell, Vesta Victoria, the Brothers Griffiths, Ada Blanche, Leo Stormont, Little Tich, Dan Leno and Eugene Stratton.

[4] Several years after the end of World War I, when the Strand had been widened to its present size, it was decided to build a cinema on the site.

It also premiered Samuel Goldwyn's first "talkie", Bulldog Drummond starring Ronald Colman, which was a huge hit in August 1929.

However, as newer cinemas opened around Leicester Square, Tivoli lost its premier status, and in 1938 it became a second-run weekly change house.

[4] The cinema remained in business for over 30 years but eventually closed in 1957 and was demolished and replaced by a department store, which was later converted into New South Wales House for the Australian Government.