The beach became the backdrop of one of Marilyn Monroe's famous photoshoots in June 1949, taken by Andre de Dienes.

The beach became more "visitor-friendly" in the 1960s as the population of the town grew; the parking lot expanded from less than one-fourth of today's lot's size to three-fourths, a main building with restrooms was constructed on the north side, and the shoreline was enlarged on both the north and south sides.

A helipad was made, a large welcome sign was constructed, and the parking lot was extended to its current length.

In 2008, the marina reached its current size, and 2009 the spray park opened to the public.

[3] During the COVID-19 pandemic, the beach remained opened, however with 50% capacity, and with face coverings and social distancing required as per New York State regulations.