Founded in 2001, Tobii is a developer of eye tracking solutions for use in scientific research, extended reality headsets, commercial devices, and custom-built machines.

Tobii's produces eye trackers, integration platforms, and related data-analysis software and development kits for use in scientific research, gaming, and marketing and consumer insights.

Owing to the connection between eye movements and cognitive function, Tobii's products are used in a range of fields including psychology, neuroscience, and visual perception.

[citation needed] Eye tracking is used by consumer retail businesses to assess the efficiency of store layouts, product placement, and advertising.

Tobii's products can be embedded in PCs and XR headsets, as well as industrial applications and fields such as advanced driver monitoring,[6] consumer computing[7][8] and gaming.