[1] As of 2022, the company represents Grammy winners and artists, songwriters and producers accumulating over 10 billion streams worldwide.

Spearheading the "Swedish invasion",[2] Today Is Vintage is one of country's leading record labels, music publishers and management firms [3][4][5] with its headquarters in New York City.

Today Is Vintage was founded by Swedish artist Rebstar in 2012 to serve as a platform for creative minds with international potential.

[6] In late 2012, American-Hungarian Kállay Saunders became the first artist to sign to the label[7] with his first single My Baby peaking #1 on the Hungarian Top 40 chart.

[9][10] In 2020, the company launched its film and TV production division with Saturday Night Live writer Megan Callahan-Shah serving as co-founder and co-CEO.