[1] He is the founder and CEO of the entertainment company Today Is Vintage[2] and pro-bono Creative Director for World Childhood Foundation founded by Queen Silvia.

[3] Spearheading Sweden's hip hop export, Rebstar and Today Is Vintage have gained notable international exposure leading the "Swedish invasion".

[19] In July 2011, a song by Rebstar entitled "Good Life" featuring Drake and Rock City was leaked and surfaced on multiple blogs.

[26] In August 2013, Rebstar announced a partnership with educational association Studieförbundet Vuxenskolan to form Vintage Initiativet, a non-profit organization for young musicians in Malmö.

[29] The song and music video is a tribute to Swedish footballer Zlatan Ibrahimović, who is also from the same neighborhood as Rebstar, the infamous district Rosengård.

In December 2016, Rebstar signed LE SINNER whose debut single "Paris" reached #1 on Spotify's Viral Charts in USA and garnering 3 million streams within its first 2 months.

The album was executive produced by his rumored girlfriend, now his wife as of 14 June 2019, Saturday Night Live writer Megan Callahan.

[47][48] In 2020, Rebstar launched Today Is Vintage Pictures, a film and TV production division with Saturday Night Live writer Megan Callahan-Shah serving as co-founder and co-CEO.

As of 2022, Rebstar has taken an executive role in the company, personally representing Grammy winning producers with songwriters and artists cumulating over 10 billion streams worldwide.