[7] In 2002 Davis started his own business, Marketing Champions, where he served as CEO and worked with teams from NASCAR and the Indy Racing League (now known as the IndyCar Series).
As part of a marketing campaign to promote his company's credit monitoring services, Davis posted his social security number[12] (457-55-5462) on billboards and commercials.
[13] The Federal Trade Commission imposed a $12 million penalty on the company for deceptive advertising, likening Davis and LifeLock marketers to "con artists.
[5] He was selected to speak at the 2014 Global Ethics Summit,[20] and participated in the 2014 Inside the Reporter's Notebook event for the Phoenix Business Journal.
[24][25][26] Davis won the Ernst & Young Entrepreneur of the Year for Top Emerging Company for Orange County and Desert Cities in 2009.