The Toddlers' Truce policy may have originated when the BBC resumed television after the end of World War II on 7 June 1946.
Supporters of ITV, which had faced strong political opposition, argued that the Truce had little to do with social responsibility, and was simply a way to give the BBC an unfair advantage.
[2] The ITA had encouraged the four major companies (Granada, ABC, ATV and Associated-Rediffusion) to seek abolition of the Truce.
The BBC filled the hour from the first Saturday with a music programme called Six-Five Special, and from Monday to Friday with the Tonight news magazine.
[4] It continued to cease broadcasts between 6.15pm and 7.00pm on Sundays at the time of evening church services, until Songs of Praise was launched on 1 October 1961.