[2] In 2008 he entered the Flemish X Factor and, with Maurice Engelen as his vocal coach, finished runner-up to Dirk De Smet.

[5] In May 2009, Dice began working, again with Engelen, on his debut album, which was originally scheduled for an October 2009 release, but was delayed until April 2010.

[6] On 25 November 2009, Dice was chosen by the Flemish broadcaster Vlaamse Radio- en Televisieomroep (VRT) to represent Belgium at the Eurovision Song Contest 2010 in Oslo, Norway.

[7] Reaction in Belgium to the announcement that Dice had been chosen by internal means was mixed, with some feeling that an open and public selection involving different artists would have been preferable.

Dice performed the song in the first semi-final in Oslo on 25 May 2010 and qualified for the final, in first place,[10] making him the first Belgian act to do so in 6 years.

In 2019, Dice teamed up with his wife, the Belgian singer Kato Callebaut, to form a pop duo called The Starlings.