[11] In 2016 their winning album, Bring It On, was voted BBC Radio 6 Music listeners' favourite ever Mercury winner to date.

[17] He founded the Broken Record campaign in March 2020 to seek fairer remuneration for music creators, especially from streaming.

[19][20] In April 2021, Gray wrote a letter to the British Prime Minister Boris Johnson, requesting better rights for creators and for the industry to be referred to the UK Competition and Markets Authority.

The letter was co-signed by other 200 notable individuals in UK music industry, including The Rolling Stones, Paul McCartney, Kate Bush and Chris Martin.

[21] In February 2021, Gray was elected as the Chair of the Ivors Academy, the British association of songwriters and composers.