[3] After three years of unsuccessful attempts to change the industry through investigative efforts, Van de Keuken decided to start producing chocolate bars himself.

[11] With production steadily increasing, the company decided in 2015 to expand their business to the United States, opening their first international office in Portland, Oregon.

By the end of 2018, in addition to its home country of The Netherlands, Tony's Chocolonely was also on sale in Belgium, Denmark, Finland, Germany, Sweden, and the United States.

[13] In 2019, Tony’s Chocolonely launched an initiative, that encouraged other chocolate manufacturers to embrace transparent cocoa sourcing, and that is "100% slave free.

"[14] In 2019, Tony's launched their chocolate bars in the United Kingdom, with Sainsbury's, Waitrose, Ocado, Mega Image and Whole Foods being some of the first stores to stock their products.

[17] In February 2024, Tony’s had launched four new temporary wrappers in Germany and Austria inspired by famous chocolate brands, including Milka, as an advertising campaign and to raise awareness around the use of child labour by major suppliers in the cocoa industry.

[28] The company also produces limited edition 'relay' bars for the supermarket chain Albert Heijn, with exclusive flavors corresponding to winter and summer tastes.

[31] This award recognizes companies and organizations who have set a high standard for eradicating slavery, illegal child labor, and human trafficking from their supply chains.