Feastables is a chocolate and snack brand created by American YouTuber Jimmy Donaldson, better known as MrBeast online.
[3] In 2021, Donaldson enlisted Jim Murray, the former president of protein bar company Rxbar, to help him build the Feastables product.
[8] On February 2, 2022, Feastables announced partnerships with Turtle Beach Corporation and Roccat to provide prizes for the sweepstakes.
[11] On March 3, 2023, Donaldson was criticized for asking fans on Twitter to "clean up the presentation" of Feastables displays on store shelves.
[20][21] On October 2, 2023, Feastables partnered with the Charlotte Hornets debuting a new logo and became their official jersey patch sponsor for the 2023–24 NBA season.