Ayres' first television exposure came during the 2008 UK Open, reaching the last 64 stage where he lost 9–0 to Raymond van Barneveld.
Ayres won £10,000 by getting to the semi-final which lifted him from 57th to 49th in the Order of Merit.
On 27 November 2021, Ayres died at the age of 54 after suffering a heart attack whilst playing in a county darts match for Sussex.
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