[2] Tony went on to have memorable rivalries with the likes of Clarence Eklund but his work as promoter and booker for his brother Joe (whom he also trained)[3] soon became his main focus.

The undefeated Joe achieved unparalleled success but battled demons throughout his career and needed Tony to protect him against unscrupulous promoters.

After capturing numerous World Heavyweight Championships, at 43 years of age and after some business setbacks, Joe was hospitalised after suffered a breakdown.

[3] He formed business relationships with various promoters in neighbouring states and aided an upstart Sam Muchnick in created his territory in St. Louis, sending him wrestlers to help the outfit grow.

He put on scores of bouts with boxing stars such as Jackie Graves, Rocky Graziano, Willie Pep, Beau Jack and Sandy Saddler.

[3] He joined Maxwell Clayton and Pinkie George to form an innovative working arrangement to bring top-level boxing fights to the American Heartland.

Pinkie George organised a symposium in Waterloo, Iowa with regional promoters, including Stecher, at which the National Wrestling Alliance was formulated.