It can be found on tap at almost any bar in New South Wales and has historically been the state's number 1 beer.

[2] The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: 'I feel like...’ For the vast majority there was only one right answer: 'A Tooheys'[3] The jingle also made an impression on touring rocker David Bowie who sang it during the encore of his final Australian concert in 1978.

[6] As the traditional number one beer in New South Wales, Tooheys New is also a major sponsor of the most popular sport in the state, rugby league.

Tooheys New sponsors the New South Wales rugby league team in the annual State of Origin series.

Through 2006, it was also naming sponsor of the Australian section of the Super 14 Rugby Competition, but was replaced by Investec Bank after their sponsorship contract expired.