"[3] While working for the Liberal Party during the 2019 Australian federal election, Topham Guerin found success at engaging older people by creating purposefully low-quality memes that would generate a high organic reach.
[6] Following the Australian Liberal Party's victory in the 2019 elections, Ben Guerin spoke at the right-wing Friedman Conference to discuss its PR strategy.
[8] The Guardian called Topham Guerin's approach to campaigning "a 24-hour meme machine – a social media firehose of attention-grabbing, emotion-manipulating, behaviour-nudging messaging.
The advert was "shot quickly on an iPhone to take up as little of the leader's time as possible and to get into the algorithmic churn almost immediately," Oliver Henry said in 2020[3] In addition, Topham Guerin changed the name of the Conservative Party's Twitter account to "factcheckUK," using the report to attack the Labour Party and its leader Jeremy Corbyn.
[10] Topham Guerin was reported to be responsible for a UK government COVID-19 advert encouraging people to stay at home, criticized for being sexist in depicting gender roles.
The ad sparked complaints due to the depiction of domestic tasks being handled by women, while the only visible male figure on the image was relaxing on a sofa.
[12] In November 2020, the London Review of Books reported that Guerin and Isaac Levido, another well known Conservative Party PR man, created the government's slogan, 'Stay alert, control the virus, and save lives.
Topham Guerin is focusing on video content platforms such as TikTok with Dutton creating a personal account in early 2024.Guerin said "The key lesson of whether you’re doing political campaigning in New Zealand, the UK, anywhere else, or if you’re selling anything at all, is just finding ways to make it entertaining so that you can win that battle of t thumbs.
[16] In 2019, The Guardian reported that Topham Guerin worked for Conservative Party strategist Sir Lynton Crosby's CTF Partners to create a "large-scale professional disinformation network on behalf of paying clients including major polluters, the Saudi Arabian government, anti-cycling groups and various foreign political campaigns" on Facebook.
[5] An article published on 31 December 2023 in The Observer reported on the Good Law Project's allegations of leaked emails between Topham Guerin and its client Palantir to discredit the Good Law Project for launching legal action regarding Palantir's acquisition of patient data from NHS England.