[1][2] Torchy's Tacos initially began as a food truck in Austin in 2006 by Mike Rypka, who is CEO of the company.

[1][3] They began to transition into brick and mortar locations starting in 2010.

[3][4] Their slogan, "Damn Good", came from the positive feedback they received from their customers.

[7] Delish ranked Torchy's as one of the best taco spots in America in 2019.

[8] In 2023, readers of USA Today ranked the chain as one of the best fast casual restaurants in the United States.