Dioramas depict gophers as hunters, firefighters, cosmetologists, priests, bank robbers, RCMP officers,[3] pool players, and First Nations people.

[5] From its opening day until recently, the World Famous Gopher Hole Museum charged $2 for adults and 50 cents for children (12-18...under 12 free).

After the decommissioning of railway lines and the subsequent closure of the towns grain elevators, a one-time $9,000 grant from the Government of Alberta was applied to by the Village of Torrington (Unincorporated 1997) the purpose of which was to create a tourist attraction to generate business for the small community.

[5] At the last of three brainstorming meetings for the grant, one woman (referring to the areas ground squirrel overpopulation) jokingly suggested to stuff 'gophers' and put them on display.

[4][6] It has also been featured in CBC's weekly drama Heartland; Reader's Digest; National Geographic; Ripley's Believe it or Not; the textbook by UofA professor, Leanne Mctavish, Voluntary Detours;[7] and countless newspaper and magazine articles, TV/podcast interviews, YouTube videos and influencer content.