Tory Burch LLC is luxury women's fashion label based in Manhattan, New York, United States.
[10] The fashion line, which encompasses ready-to-wear, shoes, handbags, accessories, watches, home decor, and a fragrance and beauty collection, is also carried at over 3,000 department and specialty stores worldwide,[13][6][14] including Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus,[15] Nordstrom, and Bloomingdale's,[16] as well as Harrods, Harvey Nichols,[17] Galeries Lafayette,[18] Lane Crawford,[19] and Isetan.
[29] In Summer 2014, she introduced a line of accessories for the Fitbit Flex activity-tracking device, making hers the first major fashion brand to move into wearable technology.
[10][30] In March 2015, Burch extended her home line with a collection of lettuce ware created in collaboration with Palm Beach artist and potter Dodie Thayer.
[36] In January 2024, Tory collaborated with Humberto Leon on a concept shop on Melrose Avenue in Los Angeles that showcased her Spring 2024 collection; the boutique’s façade, interior, and some of the fashions featured animal portraits by German photographer Walter Schels.
[42][43] In September 2015, Burch also introduced Tory Sport, a separate performance activewear line, on a dedicated website,[44][45] and in a pop-up shop on Elizabeth Street in Manhattan in the space where she had launched her brand's first boutique in 2004.
[61] Known for being easy to wear and versatile,[61][62][63][64] Tory Burch styles are popular with women of all ages,[65] including the viewers and fans of the television show Gossip Girl, where they were often featured.
[62][71] In the 2020s, after Burch relinquished her CEO role to focus almost exclusively on designing, the aesthetic has evolved in what she calls a "creative reinvention" of the brand.