First motivated by Seattle's groundbreaking rock scene in the 1990s – the modern update contains all the mainstays of yesterday's grunge (flannel, plaid, layers and leg warmers) alongside today's sophisticated pieces, including capes, shawls and jackets.
Virginia Nicholson (granddaughter of Vanessa Bell, one of the pivotal figures of the unconventional, but influential "Bloomsbury Group" in the first half of the 20th century) has described it as a "curious slippery adjective".
The writer and historian A. N. Wilson remarked that, "in his dress-sense as in much else", Winston Churchill was "pre-First World War Bohemian", his unbleached linen suit causing surprise when he arrived in Canada in 1943.
The boho look, which owed much to the hippie styles that developed in the middle to late 1960s, became especially popular after Sienna Miller's appearance at the Glastonbury Festival in 2004,[9] although some of its features were apparent from photographs of her taken in October 2003[10] and of others living in or around the postal district of W10 (North Kensington), an area of London associated with bohemian culture since the mid-1950s.
[19] By the end of 2005, Miller herself, who claimed later that her boho look was not very original – "I think I'd just come back from traveling or something"[20] – had adopted other styles of dress and her shorter, bobbed hairstyle – ironically a feature of bohemian fashion in the quarter century before World War II – helped to define a new trend in 2007.
Sienna Miller's gipsy skirt brigade somehow didn't finish this feminine trend off for good, and some of the less contrived ingredients – embroidery, leather, gentle frills – are backNoting that "this time it's much more about a deconstructed, looser version of English Country Garden style", London Lite recalled the early 1970s designs of Laura Ashley – "all folds of floral cotton and centre partings".
[35] At the beginning of June that year fashion writer Carrie Gorman announced that "this week, shopping is about going bright and bold with a boho feel", citing, among other trends, multi-coloured tank tops ("or dress, according to your height") by Harlow, said to be the favorite label of American actress Rachel Bilson.
[36] Bilson has cited Kate Moss and actress Diane Keaton as among her stylistic influences;[37] striped multi-colored panties with brodierie edging were a feature of her photographic shoot for Stuff magazine in 2004.
[38] Another, rather distinctive, exponent of the "vintage" look was actress and singer Zooey Deschanel, who, in June 2008, appeared on the front cover of the magazine BlackBook in a black lace-edged swimsuit.
[39] In the same year, a journalist wrote of Deschanel: ... she's the antistarlet ... She tiptoes in looking like a graceful version of boho-chic 29-year-olds found everywhere from Brooklyn to Silver Lake, with an Obama [Democratic Presidential candidate] button on her vintage coat and [t]he New Yorker rolled up in her pocket...[40]Deschanel's "kooky" style[41] subsequently found a popular outlet as Los Angeles teacher Jess Day, whom she played in the Fox TV sitcom, New Girl (2011–2018).
Jess's fashion preferences, including some striking brassières in a range of colours,[42] attracted much interest, while, around the same time, Anastasia (Ana) Steel's tastes in E. L. James' best-selling erotic novel Fifty Shades of Grey (2011) were thought to have assisted sales of exotic lingerie.
In 2013 X Factor contestant Diana Vickers wore blue panties (with a short white top bearing the legend, "LOST MY MIND") for a widely publicised photoshoot for the magazine FHM.
According to Lisa Armstrong, "everyone from Kate Moss to Alexa Chung, Fearne Cotton to Kylie [Minogue], Rachel Bilson and Taylor Momsen to Carine Roitfeld ha[d] been swaddling themselves in exotic cat prints with varying degrees of success".
[56] In that year, Miller's appearance as the poet Dylan Thomas's wife, Caitlin Macnamara in the film The Edge of Love caused one journalist to refer to "a new romantic style: woe-ho chic"[57] This referred to the austerity clothing of the 1940s, worn also in the film by Keira Knightley: A beguillingly shambolic Sienna is seen sobbing on the beach busting a wartime make-do-and-mend look: boiled-wool cardie over flowery tea dress over folded-down wellies over long woolly socks.
"[61] A retrospective piece published in Grazia in 2000 said of Zoe: "Styling her clients not just for the red carpet but for pap-bait Starbucks runs, she was the architect of the boho-meets-rock chic look that came to define a new breed of Hollywood ‘it’-girls who were as adept at setting trends as they were at causing trouble: Nicole Richie, Lindsay Lohan, Mischa Barton exemplified the moment (pre their The Row paring-down, the Olsens - not Zoe clients - were working a similar look).
An illustration of this, just as boho as such appeared to near its end, was M&S's use of 1960s' icon Twiggy and younger models such as Laura Bailey ("the natural choice for the season's bohemian chic"[64]) for a major advertising campaign in late 2005.
As Jane Shepherdson, brand director of the clothing chain Topshop, put it, "when Sienna wore that gilet, we had to pull them forward fast ... She was doing boho in the autumn, and we were expecting it to be a trend for the following spring.
[71] The newspaper referred to this style, which had been a feature of collections for Autumn 2006 by Christian Dior and John Galliano, as "boho-rock" and noted that both Sienna Miller and Kate Moss had adopted it.
A look described by the Sunday Times in Autumn 2006 as "modern goth" was a more stylised version, exuding a "bondage vibe" and contrasting "soft, light fabrics ... with the harsh sleekness of patent [leather]".
Welch has cited as her stylistic icons singer Marianne Faithfull, who had been closely associated with the Rolling Stones in the 1960s,[75] and her former English teacher who used to "come to school in crushed-velvet gowns like a medieval maiden[76] However, her stage image called to mind the pre-Raphaelite muses[77] who, in certain respects, had anticipated the hippie styles of a century later.
Reflecting on Welch's broader influence, one rock journalist noted in 2010 that "even Cheryl Cole [of Girls Aloud and an X Factor judge] has gone gothic princess on her ... single, "Promise This", and she's looking very Florence in the video, all black leotards and raggedy tutus".
Like Welch, Elson exuded pre-Raphaelite features, though a marked gothic strain was also apparent when, as a singer on stage in 2009, she wore a long salmon dress with black lace edging.
[84] In 2011 some detected a pre-Raphaelite line to the Alexander McQueen dress, designed by Sarah Burton, for Catherine Middleton's wedding to Prince William, Duke of Cambridge,[85] Middleton's somewhat medieval headdress called to mind images from paintings by such later pre-Raphaelites as John Waterhouse and Edward Burne-Jones,[86] the overall impression being especially apparent in a side-on double page photograph of the couple by Max Mumby on the cover of the following day's edition of the London Times.
[97] In the United States, Mary-Kate and Ashley Olsen, especially the former, were credited with a "homeless" look, first identified as such in Greenwich Village, New York in late 2004, that had many "boho" features (large sunglasses, flowing skirts, boots and loose jumpers).
[102] A "catwalk", a refinement in 2006, of which actresses Kate Bosworth and Thandie Newton were said to be exponents, was referred to as "cocktail grunge" – "looking done-undone ... it's what Marianne Faithfull and Blondie would be wearing if they were young now".
[103] – while a journalist who interviewed supermodel Helena Christensen in 2011 observed that, fresh from a photoshoot, she "flopped in a leather armchair like a sexy, ageing beatnik" and that, while "not a hippie, exactly", she lived in "groovy bohemia in Manhattan, where you can spot [her] moseying around the flea markets on the weekends".
Momsen described her style as "sweet and tough, grunge meets Chanel – a giant oxymoron" and claimed that she chose her outfits from "whatever clean clothes she finds on her floor" ("although no one ever believes me").
[108] The bobo style of dress has been described as "retro-hippie-shabby-chic",[107] its elements including jersey tops, boiled wool jackets, smart jeans, Converse training shoes and leather bags by Jerome Dreyfuss (born 1974).
[110] Around the same time, another British actress Karen Gillan, best known as Amy Pond in the BBC's science-fiction series Doctor Who, defined the look of 1960s model Jean Shrimpton, whom she greatly admired and had just portrayed in a filmed drama for television, as "messy, waifish, bony".
[115] The name "Bourgeois Boheme" was adopted in 2005 by a British company, founded by Alicia Lai, that marketed "ethnically sourced" fashion accessories and cosmetics and, by 2009, had moved into handmade shoes crafted from such materials as hemp and organic cotton.