[3][4] The agency's head office which is located in Nadi, also maintains a presence overseas to target markets mainly in Australia, New Zealand, United States, Asia and continental Europe.
The campaign which was the first since the start of the COVID-19 pandemic in Fiji featured the actress welcoming tourists back as the country announced the opening of its borders that year.
[8][9] In April 2018, Tourism Fiji released a promotional video where a poster referenced the word toilet as 'vale ni lotu'.
[10] The word which translates to church in the iTaukei language drew public outrage with many calling on the agency to take action against the person behind the video.
[12] The agency later deleted the video and in a press statement apologised for the incident saying "Tourism Fiji takes full responsibility for the error and sincerely regrets any offence this post may have caused our fellow Fijians.