[3] Superstore follows a group of employees working at Cloud 9, a fictional big-box store in St. Louis, Missouri.

The ensemble and supporting cast features America Ferrera, Ben Feldman, Lauren Ash, Colton Dunn, Nico Santos, Nichole Bloom and Mark McKinney.

It was announced on July 28, 2017, that Kelly Stables had been cast in a recurring role as new Cloud 9 employee named Kelly, who, as a recently divorced woman, strikes up a relationship with Ben Feldman's character Jonah.

[26] On May 14, 2017, NBC originally announced that Superstore would be moving its timeslot from Thursday at 8:00 PM to Tuesday at 9:00 PM with returning series This Is Us anchoring Thursday night.

However, on May 30, 2017, NBC reverted its decision and moved it back to its original timeslot along with returning comedies The Good Place, Will & Grace and Great News.