ToyFare was a monthly magazine published by Wizard Entertainment that focused on collectible action figures, busts, statues, and maquettes.

The strips predominantly featured action figures produced by the Mego Corporation, toys popular in the 1970s, during the childhoods of much of the magazine's staff.

[2] Most of the regular figures/characters featured in the strip were Marvel Comics characters, such as Spider-Man (popularly known as "Mego Spidey")[2] and the Incredible Hulk.

The magazine added "The Monthly Rag", a feature similar to supermarket tabloids, presenting parody articles using various toy and pop culture references.

[citation needed] (An example would be an article reporting on the intelligent design debate on the planet Cybertron, home of the robotic Transformers).