Toymaster is a British buying group association of independently owned toy stores, founded in 1977.

[2] Toymaster is famous for its mascot of an orange puppy wearing a yellow T-shirt and trousers.

[3] As of June 2021, the association has members spanning the United Kingdom and Ireland, as well as outlets in Jersey, Guernsey and a store in Malta.

[5] Its head office provides central support to its member retailers, mainly finance and marketing, including a year-round window display program to help independent retailers promote key toy brands within their stores.

The central office also provides information and support to its member stores to help them trade more profitably.