[1][2][3] Since its establishment, Toyota Argentina has produced more than 1,500,000 vehicles not only for the local market but for Latin American and Caribbean regions.

Nevertheless, Toyota cars did not experience a real success until the late 1970s to mid-1980s with the imported models like the Celica coupe and Hilux pickup.

Since the end of the 1950s, Toyota already had an assembly plant in Brazil where it produced the Bandeirante utility vehicle, and the regime in force in the region allowed a complementation between both factories.

[5] At first, the company imported vehicles prior to taking over manufacturing process in 1997,[3] with the Hilux pickup being the first model produced by the firm in Argentina.

During 2002, Toyota announced an investment of US$200 million, converting the Zárate plant into a platform for the production and export of multipurpose vehicles for Latin America.

[3][4][1][2][7] By 2016, Hilux and SW4 models were exported to most countries in South America including Chile, Ecuador, Peru, Bolivia, Brazil, Colombia, Paraguay, and Uruguay.

[4] By 2019 Toyota had produced more than 1,400,000 units in Argentina in 22 uninterrupted years of activity and with an accumulated investment of more than 2,000 million dollars.

[8] That year, in addition, Toyota Argentina achieved a new production record with 142,525 units of the Hilux and SW4 models, of which 80% was destined for export.