[4][5] Following the Tōhoku earthquake, the President of Toyota, Akio Toyoda, announced a reorganisation of the operations for the area,[6] naming it the third production centre after Chubu and Kyushu.

[9] In November 2017, it started the production of a new version of the JPN Taxi (taxicab for Japan), which replaced the Toyota Comfort previously manufactured at the Higashi-Fuji plant since 1995.

[16] In June 2018, Toyota Motor East Japan announced plans to relocate production and employees through its plants within the year.

[18][19] In February 2020, the company started deliveries of the Yaris assembled at its Iwate plant, replacing the Vitz nameplate.

[20] In August 2020, Toyota Motor East Japan started assembling the Yaris Cross at Miyagi and announced it would also be produced from October at Iwate.

[24] At the end of July 2021, the company started assembling the second-generation Aqua at its Iwate plant.

The first-generation Aqua was produced by the Iwate plant since before the establishment of Toyota Motor East Japan.

[26] In June 2023, Toyota Motor East Japan said it would start assembling the Lexus LBX at the Iwate plant, the company's first Lexus-badged vehicle.