Trade Gothic is a sans-serif typeface designed in 1948 by Jackson Burke (1908–1975), who continued to work on further style-weight combinations, eventually 14 in all, until 1960, while he was director of type development for Linotype in the US.

Like many pre-digital fonts, cross-licensing has meant the original digitisation of Trade Gothic is available from a range of companies, including Adobe (14 styles) and Linotype (36).

Designed by Lynne Yun of Monotype GmbH, this family is based on Trade Gothic Condensed Heavy, but with only capital glyphs for Latin texts.

[7] The family include five fonts in one weight and one width, with five different styles inside glyph outlines.

[8] Explaining why he often uses Trade Gothic in an article for HiLoBrow, designer Tony Leone wrote that Trade Gothic, especially its Bold Condensed weight, "is airy in its spacing — especially when set as text — which gives it its pleasing character...it plays well with others — that is, it combines nicely with more extravagant or decadent faces and can serve as a workhorse option with other sans serifs.