It is smaller in scale compared to trade fairs and can be useful when firms are trying to entering a foreign market.
[1] Several factors are needed to be considered whenever a business executive is trying to join a trade mission.
The Canadian government claims these missions generate tens of billions of dollars in business deals.
[3] UK sends British High commissions to India for trade missions.
UK's continuous efforts with India in having trade missions in both countries have brought huge economic benefits.