The Trafalgar Group is an opinion polling and survey company founded by Robert Cahaly and based in Atlanta, Georgia.
[6] Trafalgar Group creates its samples intending to account for a "social desirability bias" effect, the hypothesized tendency of some voters to calibrate their responses to polls towards what they believe the survey taker would like to hear.
It also noted that Trafalgar received less credit for its accurate polling due to missed "calls" of electoral winners in several close swing states.
[2] Leading up to the 2021 runoff elections Trafalgar Group showed both incumbents Kelly Loeffler and David Perdue initially ahead of Raphael Warnock and Jon Ossoff yet by December they were both trailing a few points behind.
[citation needed] Aside from Fox News, Trafalgar had reported the most accurate poll in Virginia, predicting Glenn Youngkin would win by 2, which he did by 1.9.
[17] Trafalgar's polls incorrectly suggested that Republican candidates such as Mehmet Oz, Herschel Walker, Kari Lake, Tudor Dixon, Adam Laxalt, Blake Masters, Christine Drazan, and Tim Michels would all win.
[18] Their polls also suggested that Republican candidates such as Don Bolduc, Lee Zeldin, Mark Ronchetti, Doug Mastriano, Scott Jensen, Heidi Ganahl, Joe O'Dea, and Tiffany Smiley, were within striking distance, but some lost in landslides.